Zoom has released a new SDK (software development kit) to assist software developers in integrating Zoom into their applications. You can now build your own “video-based applications and websites” on top of Zoom’s platform, and you can more easily integrate Zoom’s video and audio features directly into your apps, according to the company.
Developers could use Zoom’s chat features in a variety of places, from social media and gaming platforms to virtual retail apps, according to the company.
In a company blog post, Zoom product marketing manager Natalie Mullin writes, “With our Video SDK, developers can drive customer engagement and provide new revenue opportunities without being tied to the Zoom Meetings user interface.”
The SDK is part of a larger effort to get Zoom’s tools into the hands of developers. Developers will be able to learn about and access available developer tools through a centralized portal that the company is launching. Zoom CTO Brendan Ittelson told TechCrunch, “We want to be able to have a single point where developers can go to learn about all of the tools and resources that are available to them in the Zoom platform for their work in development.” Developers can also monitor how their customers communicate with the new Zoom features using a new analytics dashboard.
Since COVID-19, which resulted in an increase in remote work and remote learning early last year, Zoom has had to dramatically scale up its operations. During the first few months of the pandemic, the company says it added an “unprecedented number of free participants.” To keep up with rivals like Google Meet, it has consistently added new features such as increased accessibility, facial effects, and security enhancements.