Social media platform Twitter tends to start and shut down its verification applications very randomly without any notice. Getting “Verified” means receiving what is know as the “blue-tick” to confirm you are a legitimate real-world personality and very few people actually have it.
At first, verification was only open to high-level profiles. Only profiles in the top 5% (in terms of follower count) could be verified, and the follower number needed for verification was extremely high. These were changed in 2018 so a wider audience was now eligible. However, due to the sheer amount of applications they received, verification was stopped entirely for 3 years.
In 2021, Twitter reopened this with more transparent and publically known criteria. The profiles need to be active, notable, and authentic while also fitting in one of these categories:
- Companies, brands, and organizations
- News organizations and journalists
- Sports and gaming
- Activists, organizers, and other influential individuals
The applications were accepted only for a week this year and were shut down again allowing the company to catch up. The verification process started again next month and Twitter made some more rules clear before shutting down applications AGAIN last month:
- Authenticity: If you’re using a website to verify your authenticity, it must be the website for a Verified organization. The website must also reference your name and Twitter account;
- Follower count: For any company/brand/organization and those applying as an activist/influential individual, your follower count must be in the top .05% of active accounts located in the same geographic region;
- Journalists: Your Twitter profile must reference the news org you’re affiliated with and link to its official website. The news org(s) you reference must be a notable, Verified organization as listed in Twitter’s policy.
Twitter verification is finally back, but it is unclear for how long. If you fit the criteria, you can apply from the Settings panel on Twitter! Good luck!