Earlier today, Realme announced the global launch of a new sub-brand called “DIZO”. What makes DIZO interesting is the fact that it is a sub-brand of Realme, which itself is a sub-brand of OPPO.
Realme has been quite successful in the Indian market in the three years since its launch and now with the launch of DIZO, Realme looks to grow even faster. Realme has already indicated that the main focus of DIZO will be to come up with AIoT solutions to make your daily life easier. In fact, Realme markets DIZO as the first brand in the Realme TechLife eco-system.
As you might have guessed by now, you will not see DIZO branded smartphones anytime soon. Instead, but the main focus of the company would be to offer products across the following categories
- Smart Entertainment
- Smart Home
- Smart Care
Furthermore, Realme will be backing up DIZO by supporting them on three aspects:
- Industrial Design
- Supply Chain
- AIoT Experience
DIZO also announced its arrival by seeing out an official tweet
Madhav Sheth, vice president, Realme, and CEO of Realme India and Europe also tweeted about the launch of the new sub-brand under Realme.
DIZO products will not only come to India but also to other countries in Asia, Europe, North America, South America, and Africa. “Even before its first product launch in India, DIZO has already established a presence of over 320 service centers in more than 310 cities across India,” Realme said in a press release.