Tata has officially unveiled the new super app, Tata Neu, for all Android and iOS users. Because of the large range of services available, the new software is being marketed as a super app. Tata Neu strives to meet practically all of your needs, from ordering food to purchasing clothing and even purchasing airline tickets. The new services will make use of Tata Group’s numerous brands, which are already industry leaders in their respective areas.
“The Tata Group is focussed on transforming businesses for the digital world, and in the consumer context, bringing them together into a unified platform that offers an omnichannel experience. Our aim is to make the lives of Indian consumers simpler and easier” said N Chandrasekaran, Tata Sons chairman.
Users will be able to access a variety of services from more than a dozen of the group’s consumer businesses, including fashion, finance, electronics, grocery, hotels, health, tech, and travel.
All The brands collaborating with Neu have a combined consumer base of 120 million users, 2,500 offline stores, and an 80 million app footprint across their digital assets, according to Tata Digital CEO Pratik Pal. In a statement, he also said that with the help of Tata Neu, we will create a highly differentiated consumer platform.
Among the brands available at launch are BigBasket, Tata 1Mg, Tata CLiQ, Croma, Indian Hotels Company (IHCL), Tata Play, Westside, Air Asia, Qmin, and coffee chain joint venture Starbucks.
Tata Neu’s SuperApp is already available on both iOS and Android. This app has been on the app store for a week, but it doesn’t work for all users. Initially, Tata only allowed employees to use these services to perform some testing. The app will eventually finish this testing phase and can be downloaded and registered.
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How can you register for the Tata Neu app?
After downloading the app from the Google Play Store or the Apple App Store, you will be required to provide the mobile number you wish to register. After that, the app will send an OTP to the same phone, and you will be logged in. In the first attempt, you must provide your whole name. You’ll then be sent to the new app’s main page, where you may access all of the services.
Digital Payment
The software appears to be heavily promoting digital payments under the label Tata Pay. Users may already send and receive money using UPI payment instruments, as well as scan and pay at merchant locations. Bill payments, account balance checks, e-mandate management, account transfers, and self-transfer transactions are also available. Users may also use the app to make purchases by linking their credit and debit cards.
Apart from that, it provides financial services such as loans and insurance, with the addition of digital gold and the option to check credit scores coming soon.
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Rewards
Another significant differentiator for the app will most likely be Tata Neu’s rewards programme NeuPass.The business is streamlining its rewards programme for consumers by consolidating numerous loyalty programmes across its consumer brands into a single platform.
One may utilise the points earned in any other loyalty programme from Tata’s consumer brands, with the app also displaying their current loyalty tier. Members will receive 5% NeuCoins or more for every Tata Neu transaction, which they may spend across all categories on the app (1 NeuCoin will be equal to Rs 1).
Users will also receive a built-in credit line, early access to product debuts, free delivery, unique deals, and brand-specific privileges, according to the business.
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