Facebook is introducing a ‘Sharing to Reels’ function to the Reels experience to give users additional creative possibilities. The new feature allows users to post movies straight from third-party applications to their Facebook profiles. Instead of downloading video footage and publishing it later from non-Meta applications, users may make short movies on integrated third-party apps and share Reels clips straight from the apps with the push of a button. Music applications Smule and video editing apps Vita and VivaVideo were the first to include the Sharing to Reels feature in their apps. This new breakthrough came shortly after Facebook began rolling out Reels to all users worldwide.
Meta announced the implementation of a new Sharing to Reels function in a blog post on Tuesday. With the new Reels button on the applications, users of third-party apps may now publish short-form films straight to Facebook Reels. They may also personalize their Reels editing tools with audio, text, effects, subtitles, and stickers. When someone uploads their reel from a third-party app to Facebook, viewers may watch it, like it, comment on it, and share it with others. The new function, according to the company, will help individuals reach new audiences on Facebook and expands on its “Sharing to Stories” feature, which allows developers to enable their users to submit material to Facebook Stories directly from third-party applications.
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Today’s news comes on the heels of Facebook’s recent global rollout of Reels, which was first publicly launched in the United States last September. Along with the worldwide release, Facebook added more creative tools and new methods for creators to monetize their Reels through advertising, and eventually, Stars.
While Reels originated as a method to directly compete with TikTok via an Instagram app feature, Meta quickly extended them to Facebook. During its Q4 2021 earnings call, the business boasted that Reels is now its “fastest-growing content type by far.” According to the firm, Reels is the greatest driver to growth on Instagram and is “increasing extremely fast” on Facebook as well.
Reels is one of Meta’s most significant product initiatives, and the company has openly highlighted the danger presented by TikTok. TikTok, according to Meta CEO Mark Zuckerberg, is a major rival that is expanding at a “pretty quick rate with a huge user base.” As it competes with TikTok, Meta clearly sees its new interaction with third-party applications as a method to boost the popularity and reach of Facebook Reels.
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