Cupertino-based tech giant, Apple announced its newest generation of iPhones on September 14th at the “California Streaming” event. A new generation of iPhones results in consumers losing the chance to buy slightly older generation iPhones anymore and it was no different this year.
With the introduction of the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max, Apple has massively extended its product catalog in the smartphone category. This extension resulted in Apple discontinuing the iPhone 12 Pro and iPhone 12 Pro Max from its lineup while the iPhone 12, iPhone 12 Mini, iPhone 11, and iPhone SE are still for sale officially.
What does this mean for last year’s iPhone Pro devices?
The iPhone 13 Pro and Pro Max start at the exact same price as last year’s iPhone 12 Pro and iPhone 12 Pro Max. Apple has discontinued these devices to prevent consumers from buying last year’s flagship when they can buy the latest flagship for the same price. As for the iPhone 12, 12 Mini, iPhone SE 2, and iPhone 11, they are all for the budget range buyers. Apple is now selling phones in all different price ranges:
- iPhone SE: $399
- iPhone 11: $499
- iPhone 12 Mini: $599
- iPhone 12: $699
- iPhone 13 mini: $699
- iPhone 13: $799
- iPhone 13 Pro: $999
- iPhone 13 Pro Max: $1099
By keeping the older iPhones, Apple now has a new iPhone at almost every $100, offering consumers iPhones for the price point that they need!