Koo, our homegrown social media app has announced its voluntary self-verification feature. By launching this feature on the platform, general users can authenticate themselves. Unlike Twitter, this social media app is allowing every user to claim her/his authentication within 30 seconds.
The process of verification is rather simple. The users need to add their Aadhar details to the platform. Even though it may sound a little absurd to have the Aadhaar details provided in the platform but Koo has promised that the Aadhaar details of every user will not be stored on its database. Therefore, the process is not a threat to people. It is being said that only an OTP will be required to verify the users’ actual profiles. Though this authentication process has been brought to give a safe passage to the users, the company authority has announced that this mechanism is optional and not mandatory.
According to the co-founder and chief executive Aparameya Radhakrishna, the feature is designed to curb the bad elements like spammers, trolling, and bots and to improve the quality of the discourse. He went further by implying that a group is users is always active on any social media platform to misbehave in different ways because somehow they are quite convinced that they will never be held accountable for their misconduct. This drastic step has been taken to make the application safer for people.
The users who verify themselves will get a green tick beside their name after commenting on a post. “This will mentally give their input in a conversation more weightage,” Radhakrishna said. He also went on to try to connote that the company is not willing to run any risk of distributing the users’ personal data anywhere as the startup will work with a third-party firm to verify the users by sending an OTP to their Aadhaar registered mobile number. And the third-party firm will not store the users’ IDs.
This step of allowing a voluntary self-verification feature is likely to allow the app to become a more attractive and trustworthy platform in the world. There is no doubt that by the voluntary self-verification feature produced by Koo is going to be able to reach out to a large number of users. Not only that, but it will also become an equally attractive application for the advertisers as they will have the option to reach only the verified users.
According to Radhakrishna, the self-verification feature is a huge step toward promoting responsible behavior on the platform without having to block any account. The declaration of this feature by Koo proves that the company has taken into consideration all the possible challenges that the social media applications are facing or are likely to face in the future.
After at least 30 million downloads, and multiple Indian politicians’ active presence on the platform, Koo is aiming at discovering new ways to make itself even better. It is evaluating web3 to monetize on the platform.