Google search has been the same for many years in terms of functionality, the only changes being in terms of its appearance.
However, Google has finally announced a fundamental change to the way people navigate through search results on their search engine, with support for continuous scrolling.
Google revealed this change via a blog post that explains the reason why Google has ditched traditional pagination on iOS and Android in favor of social media-style continuous scrolling.
The new continuous scrolling feature is currently under a trial phase, with it being rolled out to few mobile users only in the US and will only apply English search results for now. However, it remains to be seen whether Google will be extending this feature to the desktop or not.
How Will This be Helpful?
In most cases, users rarely stray beyond the first page of search results. However, the company says the new scrolling mechanism will create scope for its search engine, allowing it to be used in slightly different ways.
Firstly, it will help the user with more open-ended questions, allowing the user to scroll through a larger volume of search results, which will provide more information on a particular topic.
Secondly, this feature will help Google unlock new opportunities in terms of distribution and placements of ads (which account for roughly 80% of the company’s revenue).
However, it remains to be seen whether these experimental features will be finalized by the company or not.
Also Read: Carl Pei’s “Nothing” Partners With Qualcomm
Do you think a social media-style scrolling mechanism would be helpful in any way? Let us know in the comments below. Until then, stay tuned to Oyprice and subscribe to our YouTube channel for regular news and updates.