Google has revealed that the first physical retail store will open this summer in New York City’s Chelsea neighbourhood. The new store will be in Chelsea, as part of Google’s campus there (Google’s New York headquarters).
Customers will be able to search and purchase a wide range of Google products, including Pixel phones, Nest products, Fitbit devices, Pixelbooks, and more, at the Google Store. Alternatively, they can shop online at GoogleStore.com and pick up their purchases in-store.
Visitors will be able to see how Google goods and services interact in a “variety of immersive ways” in the retail space, with more details to be revealed when the doors open. According to Google, the new Google Store will be a “place where consumers can experience our hardware and services in a helpful way.”
Google will also have experts on hand to assist visitors in making the most of their devices, such as troubleshooting a problem, repairing a broken computer screen, or assisting customers with installation.
In announcing the launch, Google’s VP, Direct Channels & Membership, Jason Rosenthal said, “If you’re a long-time Pixel user, curious about our Nest displays, or want to participate in one of the how-to workshops we’ll provide throughout the year — our team will be able to provide you with advice that’s unique and tailored to your needs.”
Google has previously considered entering physical retail, having piloted pop-up shops where users can browse new items when they are first launched, as well as creating mini experience concessions within Best Buy stores.
Beyond these limited trials, however, it has previously opted to rely on its website for its products or sold via traditional retail channels to showcase its hardware and services.
The new Google Store is an important next step in our hardware journey of providing the most helpful experience of Google, wherever and whenever people need it. We look forward to meeting many of our customers and hearing their feedback on the store, so we can continue to explore and experiment with the possibilities of physical retail space and build upon the experience.”Google’s VP, Direct Channels & Membership, Jason Rosenthal
The Google Store in Chelsea is expected to open to the public this summer. Google has yet to announce if it will expand beyond the single venue, but if the Chelsea store is successful, it is likely that it will be the first of many.