Apple has been slowly entering the service sector from a time now as we have seen with it revealing new types of subscription every now and then, whether it’s a new Apple Music plan, iCloud Plus, Apple TV plus, Apple Arcade or its AppleOne Subscription that combines all of these services into one aggregated package.
While Apple has placed its main focus on developing Apple TV+ into a flagship streaming service that can compete with the likes of established players such as Netflix or Amazon Prime Video. To do so Apple has even started its own film production studio, however Apple doesn’t want to stop there and is reportedly working on its SportsKit framework that aims to provide live sports coverage as a part of its Apple TV+ subscription.
Since the first beta release of iOS 15.2 in October, peeps at 9to5Mac were able to find references pointing out to something called as ‘SportKit’ hidden in internal system files.
9to5Mac, also pointed out that the “SportsKit” API would include home screen widgets with the ability to receive real-time scores and updates of sports matches, something that Siri can already do, and this kind of shows that Apple probably wants to expand this interaction to other parts of iOS and tvOS.
The “SportsKit” is a private API that any third party developers can’t access, which is kind of expected as sports-related content usually requires special deals and Apple will need to work directly with the sports providers to do so.
Apart from the “SportsKit” API it is also Rumored that Apple has been secretly expanding its Apple TV Team, with the most notable hires being the former head of Amazon Prime Video’s sports division and ESPN’s former president.
While at the same time Apple has also been in deep talks with the NFL, and reportedly wants to convert the NFL’s Sunday Ticket package into an all-digital offering included with Apple TV+ subscription. This might be true as the league’s current contract with DirecTV will be expiring in 2023—fueling the rumors even further.
However, it still remains to see if and when Apple will make this feature available to end users. Overall, if Apple goes forward with this it will definitely be a success, as we have seen with popular OTT platforms in India such as Hotstar Disney+ which also provides live coverage of popular sports including cricket.
What do you think about Apple descision to enter into the sports streaming business? Let us know in the comments below. Until then, stay tuned to Oyprice and subscribe to our YouTube channel, or follow us on Telegram, Facebook, and Twitter.