The Indian OTT market is expected to grow about 45% to reach Rs 138 billion by the end of 2023. According to a report, the number of OTT users in India will reach 600 million by the end of 2021, making our country the second-biggest market after the United States.
Table of Contents:
- What is an OTT Video Platform?
- 10 Best OTT Platforms for Over-the-Top Video Streaming
- Price comparison
- Conclusion
What is an OTT Video Platform?
The term itself stands for ‘Over-the-top’, which signifies that the content provider is going over the top of the existing internet services. In previous years, you had to take out a cable subscription and their cable TV provider would be responsible for the availability and supply of the programs. In this modern era, you can sign up for services like Netflix or prime and access their offering over the internet. It is a relatively new phenomenon, So there is a huge amount of growth in it.
The type of TT service you probably interact with are Video and Audio OTT. Services like Netflix or Prime are video OTT services. It’s probably the most interacted with, in audio OTT you can access a massive library of songs and podcasts via an internet connection.
10 Best OTT Platforms for Over-the-Top Video Streaming
10. ALTBalaji
It’s an Indian subscription demand platform owned by Balaji Telefilms Ltd, foraying into digital entertainment since 16 April 2017. Creating its original content, it has around 34 million paid users. ALTBalaji has a variety of genres featuring TV Shows, movies, music videos, and comedy videos.
9. Ullu App
Ullu is an online Streaming Platform that allows you to watch a wide variety of Web Series, Movies, and EXCLUSIVE Ullu Shows. You will find every genre in it. This platform is currently available for iOS, Android. Ullu is a shining example of a small-time businessman whose app now has 5 million daily, active users
8. Voot
Voot streams Multilingual Shows in HD Quality. It’s an Indian subscription video-on-demand service. This platform is available as an app for iOS, Jio Phones, and Android users, and a website for desktop users. It’s exclusively available in India and the UK because of the content copyright agreement. Voot has around million monthly active users. Voot is a free platform, you can simply register for the service and start watching it for free.
7. SonyLIV
SonyLIV was founded by Sony Pictures Networks India in January 2013. SonyLIV is an Over-the-top media service based in Mumbai, Maharastra, India. Unleashing 40000+ hours of binge-worthy stories for its users. This platform has 14–20 million (paid), 70–80 million monthly active users.
6. Jio Cinema
A subsidiary of Reliance Industries Limited launched an Indian subscription video-on-demand and over-the-top streaming service now owned by Jio Platforms. Featuring films, TV Show, Web series, music videos, and documentaries, offering content in over ten Indian Languages, this video streaming platform is free for Jio telecom users. Jio Cinema has around 50 million-plus downloads.
5. Eros Now
Eros Now is a great OTT platform for those of you who love to watch Bollywood movies, providing free apps for both iOS and Android. It is India’s largest OTT platform featuring over 12000+ movies in all regional languages. Eros Now is owned and controlled by Eros Digital. This platform has 155 million users, 18.8 million monthly active users.
4. TVF play
The Viral Fever (TVF) is an online digital entertainment network offering original shows and videos specially created for an Indian audience. TVF started its journey from a YouTube journey with around 2 million+ subscribers. TVF is the nation’s most loved streaming platform with entertaining original web series and engaging videos from iconic youth channels like Kota Factory, TVF originals, TVF pitchers, etc. Featuring India’s only show rated higher than Friends and House of Cards.
After releasing many global series, prime video is slowly taking over Indian OTT platforms featuring many Regional language movies and TV series. It’s an American subscription video-on-demand over-the-top streaming platform. Exclusive offers only for its Prime members. They can enjoy unlimited free, fast delivery on eligible items, video streaming, ad-free music, free in-game on Amazon. They have around 126 million members.
2. Netflix
Netflix was introduced before Prime Videos, featuring its Original Content over the years, with horror movies, sci-fi shows, documentaries, and even original series. They Spent $12 Billion on Original Content In 2018. They charge significantly higher than other platforms because their strategy is too skewed towards opulent customers. Netflix has around 200 million+ active subscribers.
1. Disney+ Hotstar
Disney+ Hotstar is owned and operated by Star India, a subsidy of The Walt Disney India. Disney+ Hotstar is India’s largest Video-on-demand streaming service, focusing on domestic programs and sports content and premium featuring premium international films and other original series from Disney Television Studios. As of December 2020, Disney+ Hotstar has at least 310 million active users. Also, featuring Premium and VIP plans.
Price Comparison
| OTT Platform | Free Trial | Annual Subscription |
 | 30-Day Free Trial | Rs 1,499/ year |
 | 30-Day Free Trial | Mobile-only plan – Rs 2,388/ year Basic plan – Rs 5,988/year Standard plan- Rs 7,788/year Premium plan – Rs 9,588/year |
 | 30-Day Free Trial | Rs 999/ year |
 | Free | Free |
 | 14-Day Free Trial | Rs 399/ year |
 | Free | Free |
 | 14-Day Free Trial | Rs 999/ year |
 | 7-Day Free Trial | Rs 999/ year |
 | 2 videos | Rs 900 / Year |
 | No | Rs 300/ year |
Conclusion
Watching subscription-based OTT video services is already a daily habit for 60 percent of adults in India. Given the size of this industry, how fast it is growing, and now is a great time to involve yourself in this trend. The first step in getting started is choosing an OTT video platform to host, manage, and monetize your streaming service. The best way to choose a platform is by taking advantage of free trials. If you are still deciding between OTT platforms and are interested in giving Diecast a try, you should sign up for their 30-day free trial. That way, you can test out all of their features for yourself before you commit.
